tag:blogger.com,1999:blog-6156107506092952093.post6286561385708891071..comments2008-09-15T17:58:10.102-07:00Paul Frestyhttp://www.blogger.com/profile/15675604099194634160noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-6156107506092952093.post-19828375577763214602008-09-15T17:58:00.000-07:002008-09-15T17:58:00.000-07:00I completely understand the dangers in restricting designers in their ability to design.<BR/><BR/>However, this assumes that the designer also has a solid understanding of usability and interface design, understands the issues and previous learnings specific to the client from Analytics data and heatmaps, and also is across any testing and targeting technologies that are going to be integrated as part of the site. (Can all this be illustrated in a PDD?)<BR/><BR/>The layout of modules, placements of CTAs and key messages will have a significantly greater impact on conversion rate or other success metrics of a website than the gloss or design it is presented under.<BR/><BR/>This practice is exactly why we have so many hundreds of thousands of websites with amazingly aesthetic designs that simply do not convert as well as they could.vodafone+contenthttp://www.blogger.com/profile/13750419001179883420noreply@blogger.comtag:blogger.com,1999:blog-6156107506092952093.post-26693341815734088772007-11-02T08:20:00.000-07:002007-11-02T08:20:00.000-07:00Well, the PDD is in essence a text file divided into columns that are labeled by priority level... HIGHEST, MEDIUM, LOW. So the PDD does not in fact give any hint as to layout.Paul Frestyhttp://www.blogger.com/profile/15675604099194634160noreply@blogger.comtag:blogger.com,1999:blog-6156107506092952093.post-80511664120924638072007-11-01T17:58:00.000-07:002007-11-01T17:58:00.000-07:00Perhaps wireframes and in fact, pdd's by their graphical nature influence design. Is a text document with content/image areas in order of importance the answer?Clyde Mileshttp://www.blogger.com/profile/12527269561018899059noreply@blogger.com